Northwest Arkansas Council • Brand Film
NWA Council approached us about creating a “Look Back” retrospective film for their upcoming annual meeting. We worked with them to film interviews of key leaders in the Northwest Arkansas regional business community, and integrated those interviews with archival footage and stills provided by the Council.
A key challenge on this project was that budget limitations did not allow for filming supporting b-roll footage, only interviews. So we worked with the Council to locate third-party archival footage, stills, and newspaper clippings to provide supporting footage for the piece. The result is an informative and interesting look back at the history of the organization and their guiding role in driving positive change here in NW Arkansas.
From modest beginnings, Northwest Arkansas has grown to become one of the nation’s most dynamic economic regions. Thanks to the presence of companies like Tyson Foods, JB Hunt, an Walmart, it continues to grow. Early on, these industry leaders realized that NWA needed to be a region investing in its own future, and from that idea the NWA Council was born. The NWA Council and its regional partners have been instrumental in coordinating massive infrastructure improvements like the Northwest Arkansas Regional Airport (XNA), the highway 412 and 540 (now highway 49) projects, and the Two-Ton Water project from Beaver Lake.
The Council has also been a part of the creation of the Crystal Bridges Museum of American Art, the Walmart AMP music venue, the Amazeum, and the Razorback Regional Greenway bike trail. In 2015, the Northwest Arkansas Council unveiled new goals for their strategic plan, a coordinated effort to further improve our amazing corner of The Natural State.